So, earlier in the year I decided to take a little break from the blog while we went on holiday. It was lovely just enjoying some family time and not doing any promotion – either through Twitter threads or Facebook groups.
When we came back I decided not to return to the way I’d been blogging before. Instead, I decided to make a couple of changes:
- Post less frequently – just two days a week
- Do less promotion – less posting on Facebook groups and less Pinterest
- Stopped sharing posts on Instagram
Effects on the Stats
It’s hardly a surprise is it? I’m not some almost-famous blogger with a massive following that shares my posts and does promotion for me, so when I post less and share less, of course the views go down:
I’ve deliberately not included the scale there – because the absolute numbers aren’t important really (well the stats don’t matter at all, in fact), and because I don’t want to compare myself to others or for others to compare themselves to me (even though that might help them feel really good!)
Can you spot where I made the change? Yup, at the beginning of June. Then after August, I stopped posting to Pinterest almost completely and stopped posting in Facebook groups almost completely. I would have said that the traffic that came from those places wasn’t very much, but looking at this graph, maybe it was. Either way, it was artificial with just click throughs and not much real conversation growing from it, so I’m not ever so sad to lose it.
I’ve scaled back the Twitter promotion too, when I publish a post, I don’t add it to promotion threads that day anymore. I’ve given up sharing blog posts on Instagram too, no one clicks anyway (like Pinterest) there’s lots of preparation in Canva for not much return.
Effects on Us
The time I spend on blog “admin” has reduced drastically, leaving me with more time to help small boy with his spellings or listen to him read, to chat with friends, to plan the weekend and to accommodate my new responsibility “managing” the under 6 and 7 rugby teams for our club (with varying degrees of success for that last one).
My Fridays off are freer, so instead of sitting and writing three posts for the week, I can meet a friend for lunch and manage a long run. My weekends are less busy checking Facebook threads to make sure that I reciprocate every interaction. Instead, small boy and I have enjoyed long rambles while his brother is otherwise occupied:
I’m no longer spending time creating 3 or 4 pins in Canva, writing extra blurb, pinning to my page and then a couple of group boards every day. I’m not participating in at least two Facebook group threads a day, carefully returning every interaction from someone. I’m not sharing on multiple additional groups every time I publish. It’s like I’ve stopped doing the homework and now I’m just enjoying the reality again.
I’ve also gone back to basics with the purpose of my writing a blog and that felt really good. So while the stats are down, the real value is better for me and I feel much more comfortable with the time I’m investing in my blog versus my family.
How about you?
If you’re a blogger, how do you feel about the cost/benefit of promoting and posting at whatever frequency you use? I see some people posting several times a day and I just can’t see myself finding something to say that frequently. If that’s you, how do you do it?!